Welcome to the Flathead’s most fabulous little magazine.

We are the cheerleaders and curators of all things local that we love – small businesses, gutsy entrepreneurs, our burgeoning art and culture scene, and some of the best outdoor adventures in the world.

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Growth in the Time of Corona

Business Bonanza! Growth in the Time of Corona In spite of/because of a global pandemic that has shaken the world, our valley is growing. But what does this mean for our scrappy local business owners? ANNA RICHARDE LC STAFFING STATISTICS: 38% Increase in out-of-state...

Go With The Flow

Go with the flow Pete Costain combined his lifelong love of mountain biking with his eye for the perfect line into Terraflow Trails. FEATURE Phil Grove Y ou know A flow Trail when you ride it: There’s an effortlessness to it, the ability to float along the corners at...

Turn, Turn, Turn

Business Highlight Turn, Turn, Turn For more than a century, Wheaton’s Cycle has kept the wheels spinning on Flathead Valley bikes. Onward to the Glacier By Kenneth Yarus The artist looking mighty stoic. The artist’s portable studio Wheatons Bicycles, Kalispell, MT....

Reimagining Montana Living

Business Highlight Reimagining Montana Living Workaday Design reimagines the hallmarks of Montana homes — stunning natural materials, expansive-feeling interiors, a focus on natural surroundings — while incorporating local craft and a modern aesthetic. The clean forms...

Publisher’s Note – Winter 2020/2021

Publisher’s Note Talking about transformation in the Flathead Valley ELMA GIAVASIS Our valley is growing. This probably shouldn’t surprise us as much as it does. We live in one of the most beautiful corners of the country with wild open spaces, charming...

Spin Doctor

FEATURE SPIN DOCTOR In downtown Whitefish, the feisty 25-year-old “entreprenista” who owns Sobba Cycle peddles her own brand of high-octane fitness bliss. Clare Menzel P errey Sobba cracks open a bottle of kale juice. Her acrylic nails are electric-blue and...