Welcome to the Flathead’s most fabulous little magazine.

We are the cheerleaders and curators of all things local that we love – small businesses, gutsy entrepreneurs, our burgeoning art and culture scene, and some of the best outdoor adventures in the world.

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Growth in the Time of Corona

Business Bonanza! Growth in the Time of Corona In spite of/because of a global pandemic that has shaken the world, our valley is growing. But what does this mean for our scrappy local business owners? ANNA RICHARDE LC STAFFING STATISTICS: 38% Increase in out-of-state...

Reimagining Montana Living

Business Highlight Reimagining Montana Living Workaday Design reimagines the hallmarks of Montana homes — stunning natural materials, expansive-feeling interiors, a focus on natural surroundings — while incorporating local craft and a modern aesthetic. The clean forms...

Publisher’s Note – Winter 2020/2021

Publisher’s Note Talking about transformation in the Flathead Valley ELMA GIAVASIS Our valley is growing. This probably shouldn’t surprise us as much as it does. We live in one of the most beautiful corners of the country with wild open spaces, charming...

Spin Doctor

FEATURE SPIN DOCTOR In downtown Whitefish, the feisty 25-year-old “entreprenista” who owns Sobba Cycle peddles her own brand of high-octane fitness bliss. Clare Menzel P errey Sobba cracks open a bottle of kale juice. Her acrylic nails are electric-blue and...

The Lemonade Chronicles

Business Bonanza! The Lemonade Chronicles.  When the virus pelted the world with lemons, these scrappy local business owners made something oh, so, delightfully sweet. CLARE MENZEL BACK TO THE FUTURE WITH GLACIER LANES   Like a pair of homing pigeons, Kristen and...

The Tomato People

Business Highlight The tomato people Enchanting towers of vegetables comprise a family farm in Kalispell that’s locally famous for juicy tomatoes and crisp cucumbers.  BENJAMIN ALVA POLLEY T he Flathead Valley’s growing season is short. But one farmer, Keith Graham,...