Welcome to the Flathead’s most fabulous little magazine.

We are the cheerleaders and curators of all things local that we love – small businesses, gutsy entrepreneurs, our burgeoning art and culture scene, and some of the best outdoor adventures in the world.

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Reimagining Montana Living

Business Highlight Reimagining Montana Living Workaday Design reimagines the hallmarks of Montana homes — stunning natural materials, expansive-feeling interiors, a focus on natural surroundings — while incorporating local craft and a modern aesthetic. The clean forms...

Publisher’s Note – Winter 2020/2021

Publisher’s Note Talking about transformation in the Flathead Valley ELMA GIAVASIS Our valley is growing. This probably shouldn’t surprise us as much as it does. We live in one of the most beautiful corners of the country with wild open spaces, charming...

Spin Doctor

FEATURE SPIN DOCTOR In downtown Whitefish, the feisty 25-year-old “entreprenista” who owns Sobba Cycle peddles her own brand of high-octane fitness bliss. Clare Menzel P errey Sobba cracks open a bottle of kale juice. Her acrylic nails are electric-blue and...

The Lemonade Chronicles

Business Bonanza! The Lemonade Chronicles.  When the virus pelted the world with lemons, these scrappy local business owners made something oh, so, delightfully sweet. CLARE MENZEL BACK TO THE FUTURE WITH GLACIER LANES   Like a pair of homing pigeons, Kristen and...

The Local Tech Heroes

Business Bonanza! The Local Tech Heroes. Meet three local businesses harnessing the potential of technology to keep us connected, comfortable, and humming along.   AMANDA HOLLIDAY MONTANASKY: KEEPING NORTHWESTMONTANA CONNECTED Broadband internet is no longer a...

The Business of Play

Business Bonanza! The Business of Play The outdoor recreation industry is growing by leaps and bounds. Meet a few of our local business owners with skin in the game. ANNA RICHARDE RIDING AND GLIDING AT GLACIER CYCLERY & NORDIC For Glacier Cyclery & Nordic,...